Home » Economy » Zur-Rose CEO Walter Oberhänsli – «We are going the same way as Amazon, Nespresso and Zalando» News

Zur-Rose CEO Walter Oberhänsli – «We are going the same way as Amazon, Nespresso and Zalando» News

Wednesday, August 23rd, 2017 | Economy

On July 6, 2017, the online shipping pharmacy Zur Rose made a strong debut at the Swiss stock exchange: the level of the issue price, which was already at the upper end of the fixed price range at 140 Swiss francs, was clearly exceeded on the first trading day – the share closed at CHF 159.90.
But the euphoria quickly disappeared: A few days later, the stock fell below 150 francs, since then the course is practically only sideways. Also the half-year figures presented on Wednesday do not trigger a large price movement.
"The investors wait and see if our growth is sustainable," says Zur-Rose CEO Walter Oberhänsli in the cash video interview after an explanation for the lethargic development of the share price of his company. According to the ruling of the European Court of Justice in October 2016, Zur Rose had only had one quarter to show investors that the company was growing.
On 19 October, the Court ruled that discounts on prescription medicines were permitted. This laid the foundations for the success of Zur Rose in the German market. And in fact, Zur Rose grew rapidly in Germany in the first half of 2017. The German subsidiary Doc Morris increased sales by 13 percent. The shipping business grew most strongly with non-prescription medicines (+43 percent). Overall, however, a loss of 18 million Swiss francs in the first half of the year resulted after Zur Rose had written a small number of figures in the previous year.
Is an investor at Zur Rose now an entry point? "In my place one should not give such recommendations," answers Oberhansli slightly amused. He personally, however, is convinced that an entry is correct. One reason for the stagnation of the Zur Rose share is probably also the fact that the stock had increased by 560 percent in one and a half years before the SIX listing in the off-exchange trade. Above all, the entry of the Saudi Arabian investor group Al Faisaliah in December 2016 brought momentum into the course.
Slightly traded trades
Less growth than in Germany is the case for Zur Rose in Switzerland: Although the wholesale business grew by plus 5 per cent above the market, the income from retail business declined by 6.5 per cent.
"This decline is due to a reduction in marginalized business," says Oberhänsli. However, after this adjustment has been completed, Switzerland is also expected to see "stronger growth".
In the future, we want to grow through a collaboration with Migros: In July, Zur Rose opened its first shop-in-shop pharmacy in a Migros branch in Bern. Are sold prescription and other medications. After Zur Rose has made a name for itself in the online area, one also places at the same time on "classic" sales stores.
A strategy break? "We do not believe that," says Oberhansli. "Very significant and successful online merchants have also chosen the path of an Omni-Channel strategy." Amazon, Nespresso and Zalando are also present as a stationary business. " The customer wants to be able to choose more freely, where he orders, buys and collects.
In the video interview with cash, Walter Oberhänsli also states where he sees the greatest growth prospects, how the new shop-in-shop pharmacy in Berne runs and whether a market entry in France comes into question.

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