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This is how Deutsche Telekom is expanding its VR and AR portfolio

Monday, September 4th, 2017 | Gadgets

Deutsche Telekom is giving full-scale access to virtual and augmented reality. At the IFA electronics trade fair in Berlin, the Bonner presented their new app "Magenta Virtual Reality", which will provide users with exclusive VR content for the first time. As the first provider at all, the Telekom also wants to provide video calls with AR elements.

          Deutsche Telekom presented the "Magenta Virtual Reality" app in Berlin as a new VR platform for the company. In the future, it will bundle the best VR content from the fields of sports, music and entertainment, according to a communication. The offer therefore includes telecom content such as sports videos in 360 degrees and all concerts of the music offer "Magenta Music 360". In addition, users of exclusive 360-degree videos and regularly changing content from partners such as Red Bull, National Geographic and Twentieth Century Fox will benefit. Mobile operators of every provider can use "Magenta Virtual Reality" free of charge with their smartphone. To do this, you have to insert your smartphone into a VR glasses or a cardboard and it can go. Optionally, the app can also be used without VR glasses in 360-degree mode. The app is available for Android and supports Samsung Gear VR, Google Daydream and Google Cardboard.
    Picture: re: publica / Jan Michalko

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      The telco giant has also presented a novelty in the field of extended reality (AR). "Telekom Message +" is the name of the new offer and thus enables the company to be the first provider in Germany to make video calls with automatic emotions detection and AR elements. Thus the application automatically recognizes the emotions of the users, which can insert numerous overlay masks or foreground and background. The app is available to telecom customers free of charge in the Google Play Store, for iOS users only from the end of September. Also in the science wants the Telekom with these new technologies evidently their traces. Together with partners from the research, the telecommunications company "Sea Hero Quest VR" has developed, the world's first virtual reality game to support dementia research. As the telecom announced at the IFA, with the aid of the VR game, precise data on the spatial orientation of the players are to be collected and made available to the scientific community. "Sea Hero Quest VR" builds on the successful mobile game "Sea Hero Quest" , The goal is to further clarify the standard data obtained so far by the mobile game for the spatial orientation through the use of modern virtual reality possibilities and thus to advance the basic research. "Sea Hero Quest VR" was developed for the Samsung Gear VR glasses and can now be downloaded from the Oculus store. The game is free. Digital marketing in focus Now every week intensified in HORIZONT Print! Interest? Then best to use our current test-read offer with digital marketing focus. Click here to order
"Innovative technologies are often the key to urgent issues of our time. Together with our partners, we want to continue the fight against dementia and continue the research with Sea Hero Quest VR", says Hans-Christian Schwingen, Deutsche Telekom's brand manager. Deutsche Telekom has developed the "Game for Good" initiative in close collaboration with University College London, the University of East Anglia, the non-profit organization "Alzheimer's Research" and the game developer Glitchers. The goal is to provide "Sea Hero Quest VR" from September in up to 100 Telekom-Shops in Germany. ron





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