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Streaming: Netflix plans 7 billion US dollars for own content

Thursday, August 17th, 2017 | Gadgets

Netflix's CEO, Ted Sarandos, said in an interview with Variety that the streaming service would spend a total of US $ 7 billion (US $ 6 billion) on its own production in 2018. Netflix is ‚Äč‚Äčonce again increasing its spending on self-produced content.

Expenditure on in-house production has risen
According to Variety, in 2016, the streaming provider spent 5 billion dollars, 2017 it was 6 billion US dollars. According to Sarandos, the majority of the content offered will also consist of licensed third-party productions in the coming year. "We are still a few years away from having a 50-50 distribution," says Sarandos in an interview.
One of the well-known current own productions is the series Orange Is The New Black, which won several Emmys. In the year 2017 Netflix had also tried on self-produced films, which however mixed criticism.

Thus the film Sandy Waxler with Adam Sandler with Rotten Tomatoes only a score of 28 percent, the pure audience rating is at 41 percent a little higher. War Machine with his deaths – including Brad Pitt, Ben Kingsley and Tilda Swinton – is still 54 percent in the rating. In the audience ranking, however, the film is only 34 percent. In December 2017 the film Bright will start with Will Smith. According to Variety, the strip has cost 90 million US dollars (nearly 77 million euros) in production.

Subscriber number must continue to rise
At the end of July 2017 it became known that the streaming service had 20.5 billion US dollars of debt, which was accumulated among other things by the increased expenditure for own productions of the last years. In order to counter the extra charges, Netflix has to further increase its number of subscribers. In the second quarter of 2017, this succeeded: 5.2 million customers could be won, Netflix has a total of 104 million paying users. However, growth can not slow down.
Apple also wants to invest more in its own productions, as the Wall Street Journal reports. As a result, the company plans to provide a budget of US $ 1 billion.

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