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Social Network: Facebook blocked advertising of false alarms

Thursday, August 31st, 2017 | Gadgets

On the other hand, site operators, who have repeatedly shared content that has already been questioned on Facebook, are no longer allowed to advertise ads in the social network. Share the Facebook manager Satwik Shukla and Tessa Lyons in a blog entry.

Dissemination of false notifications is to become uneconomical
The innovation will help to further reduce the spread of false notifications, since a further spread by site operators in this way becomes uneconomic, it says in the blog entry. "We've seen that there are site operators who specifically target advertisements on Facebook to build a large audience, giving them greater reach for false notifications."
So far, Facebook has blocked individual ads that advertise stories and content whose truth content has already been questioned by independent factual reviewers. With the new directive, Facebook is now taking a step further: page operators, who are noticed as systematic fake news brokers, can generally no longer advertise ads. Even advertised contributions to true stories would then no longer be possible.
Reported offenders can return to the system
Facebook, however, also allows the so-called page operators to return to the advertising system: "If the pages prevent the further spread of false messages, this restriction will be lifted again," the blog post says. The question is how Facebook wants to prevent an abuse of this mechanism.
Facebook has been in the criticism since months, because there are always false notifications circulating. Thus, the world's largest social network was accused of spreading fake or manipulated news to the US presidential election 2016. Over the last few months, the social media platform has stepped up its efforts to curb spam and hatred.


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