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Nokia wants to return to the world's top with smartphones

Monday, August 21st, 2017 | Gadgets

The former mobile phone world market leader Nokia wants to attack with smartphones back to the world's top and the stalks Apple and Samsung. "Our goal is to be among the top three smartphone manufacturers within the next three to five years," said the head of the name owner and manufacturer HMD Global, Florian Seiche, the newspaper "World on Sunday". Currently, Samsung from South Korea, the US giant Apple and the Chinese Huawei Group occupy the top three ranks in the smartphone market.

          "Together with Foxconn and our brand, we can do it," said the German Seiche. Foxconn, which also produces numerous Apple devices, has entered into a strategic partnership with HMD. Nokia was once considered a world market leader in mobile phones. The Finnish company, however, did not succeed in the connection to the smartphone market, which was decisively initiated by Apple's iPhone. HMD also produces simple and affordable mobile phones for countries with low purchasing power. This business is profitable, Seiche said. "As long as we are launching the smartphone business, these feature phones will finance a large portion of our business." The cheaper mobile phones are also a "jumpboard for the later switch to a Nokia smartphone." Tablets and so-called wearables like Smartwatches does not initially offer HMD. "We focus on getting our smartphone selection and providing a whole range of accessories," says Seiche. "If we want to be among the top smartphone manufacturers in the market in three to five years, we need to focus. dpa





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