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Messenger: Whatsapp develops new apps for businesses

Wednesday, September 6th, 2017 | Gadgets

"We have heard of business owners who communicate with hundreds of customers from a single smartphone." The company Whatsapp describes in a current blog entry the everyday life of some of its corporate customers. They should be easier in future, according to the company. It is currently developing a "free Whatsapp business app for small to medium-sized businesses", which makes these companies easier to manage.

At the same time, a "corporate solution for large companies with global customers" is being created. According to Whatsapp, this includes, among other things, airlines, online merchants and banks, which can use the software to send flight times, delivery confirmations and other information. Whatsapp has been working on this program for a long time, among the confirmed cooperation partners is the airline KLM.
The big customers can then use Whatsapp no ​​longer free, but must pay. COO Matt Idema told the Wall Street Journal. The manager does not mention prices or any further details. Recently, companies have officially certified their accounts, which the customer recognizes by a check mark in a green circle. He can then be certain that he is not dealing with deceivers.
Since the subscription-off no new revenue
Currently Whatsapp has no known sources of income. There is no advertising in the app and the subscription fee of 1 US dollars per year was abolished early 2016. The company said at the time that it wanted to put on growth, instead of getting angry with complicated payment systems.

Whatsapp was acquired by Facebook in 2014 for approximately 22 billion US dollars. Facebook CEO Mark Zuckerberg had said at the time that there would only be advertising in Whatsapp when the messaging service had at least a billion users worldwide. This figure is now achieved, without ads or at least corresponding announcements. In the Facebook Facebook, Zuckerberg is less squeamish: there is advertising.


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