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Marianne Bullwinkel: So snap the Germans

Friday, September 15th, 2017 | Gadgets

          But back to the figures: In Germany there are about five million snapchatter – and, contrary to all assumptions, are not even so young: 60 per cent of the users are already over 18. Snapchat is used above all to celebrate private life results , Particularly popular are the different lenses with which special effects and noises can be generated in faces in real time as well as filters with which the photos can be spiced up.
      "Snapchat is not social media but a camera app that allows a particularly creative form of communication with friends and family."
      Marianne Bullwinkel
      
                
        
      
        
      Marianne Bullwinkel with presenter Cherno Jobatey (Photo: Dmexco)
    75 percent of all snap-chatter use the service while they watch TV in parallel. Just as many use the app in the restaurants. 68 percent share their food. McDonald's used Snap Ads as part of his communications strategy. Sixty percent of all German snap-hooks have already used a geofilter when they visit a new city. 27 percent use the app to search for information about their next holiday destination. Particularly exciting for advertisers should be the length of stay: According to Bullwinkel, the users spend an average of 30 minutes a day at Snapchat – five minutes more than in the last quarter. Snapchatter under 25 deal with the app even 40 minutes daily. More than 60 percent of them create new content every day. All these figures are based on a study conducted by Greenberg Strategy. Advertisers can use lenses, filters and snap ads for their caps. The latter are integrated into the so-called Stories, in which Snap cooperates with content partners such as Vice, BBC, Sky, "Bild" and Spiegel Online. Dmexco 2017: The pictures of the 2nd day
        
      
        
        
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                                                        The app is also valuable for political parties, as first-choice voters – about three million in Germany – can be reached this year. Snap also supports a variety of initiatives that promote high participation. This includes, for example, "With me 90 percent" and the first-choice campaign of the "Frankfurter Allgemeine Zeitung": "80 percent for Germany" , It uses snap ads to reach young voters. But also the general secretary of the FDP Peter Tauber is active on Snapchat. Jobate's objection that Snapchat with five million users in Germany is quite small, counters Bullwinkel contentedly: Snap still has so many innovations in the quiver that they do not worry about the further development of the company, so the 50-year-old snapper , bu
          
    
    Image: Dmexco
  

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