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Industry shows itself to the start of the IFA confidently

Thursday, August 31st, 2017 | Gadgets

Ultra-flat TV screens, drones and vernetze household appliances: At the electronics fair IFA in Berlin, everything revolves around the latest developments. The market figures are good, but not as good as in the past. The smartphone is also responsible for this.

          At the start of the electronics fair IFA in Berlin, the trade sector has shown itself satisfied. According to the gfu, the business with entertainment electronics in Germany increased slightly by 2.4 percent in the first half of the year. "We see continuous growth worldwide," said Hans-Joachim Kamp, Chairman of the Supervisory Board of gfu, which organizes the fair, on Wednesday. The business with TV sets had even developed better than projected. And the second half-year was traditionally still stronger with the Christmas business. The electronics trade fair is officially opened on Friday for visitors, Wednesday and Thursday are reserved for exhibitors and the press. IFA will present a wide range of technical innovations with a broad framework program. In addition to ultra-flat TV screens, there are new smartphones, cameras for 360-degree recordings, 3D printers, networked homes, drones, wearables as well as developments in the field of virtual reality Wall. Instead of the black screen, you can select works of art or photographs from more than a hundred motifs for a new Samsung model. The company KD Germany intends to present a gesture-driven drone. On the whole IFA, this year, 1800 exhibitors will exhibit on an area of ​​159,000 square meters. Expect to be around 240,000 visitors. For research labs, start-ups and universities, IFA Next, a dedicated hall, has been reserved as a stage and meeting place for the first time. "The most important is innovation," says IFA Director Jens Heithecker, explaining the new concept. The goal is to bring the actors together in one room and to network them together. For the tenth time, electrical appliances such as washing machines, refrigerators or coffee machines also belong to the exhibition program. In this area, the topics of energy efficiency and SmartHome would have shaped the past ten years, said Reinhard Zinkann, spokesman for the German domestic appliance industry. And: "The two trends are still unbroken." In the first half of 2017, sales of household appliances rose by two percent, according to figures from the Central Association for Electrical Engineering and the Electronics Industry. However, growth was noticeably smaller than in the prior-year period. The market for classic entertainment electronics is projected to grow slightly over the entire year. It is expected that total turnover will rise by 2.6 percent to EUR 9.44 billion, as the digital association Bitkom announced at IFA. This is based on current forecasts by the market researchers EITO and GfK. Nevertheless, the market for classic entertainment electronics has seen a decline over a longer period. In 2007, the figure was still 12.7 billion euros. The slight plus this year is due above all to the TV sets. For example, 2017 is expected to sell seven million units (up 2.4 percent). As a result, sales rose by 4.3 percent to 4.18 billion euros. There is a slump again in the digital cameras. According to forecasts, sales figures are down by 14.2 percent to two million units. For comparison, nine million digital cameras were sold ten years ago. The German smartphone market is a big winner, also because a good computer phone also makes a separate digital camera largely superfluous. "The substitution power of the smartphones has added to the CE market," says Bitkom expert Timmlutter. Eight out of ten people in Germany now use a smartphone. "So far, no other technology has changed the everyday life of so many people," said Klaus Böhm from Deloitte. The German smartphone market is expected to generate a turnover of 9.77 billion euros in the current year, which is higher than the entire classic entertainment electronics. dpa

          
           

          
          
                
                    
          
            
                

                
        

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