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Google now offers cloud services from Germany

Tuesday, September 12th, 2017 | Gadgets

Companies in Germany are still facing skepticism from cloud services – also because of legal concerns. According to Amazon and Microsoft now offers also Google Cloud services from Germany. Infrastructure chief Urs Hölzle emphasizes the technical advantages.

          Google will offer business customers of its cloud services future apps and the storage of the data in Germany. The new "cloud region" will be set up in a data center in Frankfurt / Main. "We are responding to a frequently expressed customer request," said Google manager Urs Hölzle, who is responsible for the technical infrastructure at the Internet company, on Tuesday of the German Press Agency (dpa). Companies in Germany, Switzerland and Austria will be able to offer a significantly better network connection compared to the other cloud regions. Google is reacting with the new offer but also to the continuing security concerns of the customers, the business with Cloud offers in many cases slow down. Hölzle emphasized that Google did not have access to customer data in all cloud regions. These are encrypted and thus not accessible to the Internet group. The Google cloud in Germany uses an own basic network (backbone) for an optimal network connection, but is also well connected to the world's largest Internet node DE-CIX in Frankfurt.
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      Cloud computing means that programs do not run on a local computer, but in a data center connected over the network. Currently, Amazon, Microsoft and Google are facing tough competition in the cloud market. The cloud offerings of Google in this trio currently have the highest growth rates, stressed Hölzle.Amazon had already established with its cloud service AWS already 2014 a region in Frankfurt. For more than a year, Microsoft has been offering a cloud solution in cooperation with Deutsche Telekom as a data bank in Frankfurt and near Magdeburg. Digital marketing in focus Now every week intensified in HORIZONT Print! Interest? Then best to use our current test-read offer with digital marketing focus. Click here to orderBayern's Minister of Economic Affairs Ilse Aigner (CSU) highlighted the importance of digitalization as the "biggest innovation driver of human history" at the opening of the German Google Cloud region. "The cloud is an essential aspect, and enormous potential is already slipping into the middle class. Rapid response times and European data protection standards are an important criterion for many companies in this context." With the Google Cloud region of Germany, "a further building block for the digitalization of the economy is now ready". The most prominent customers of the Google Cloud in Germany are Europe's largest software group SAP, the manufacturer of cleaning equipment Kärcher, the service provider Rewe Digital and the start -up Masterlabs. dpa





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