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Electronics sector looks upwards ahead of the IFA

Thursday, August 24th, 2017 | Gadgets

The entertainment electronics sector is expecting positive expectations in the second half of the year just before the IFA in Berlin. The consumer climate is currently on a 16-year high, said Hans-Joachim Kamp, Chairman of the Supervisory Board of gfu, on Thursday in Berlin. Economic expectations also had an upswing. In the first half of the year, the industry grew by a total of 2.4 percent. Important drivers were, for example, the business with smartphones and TV sets. Kamp expects that the development will still surpass the current good forecasts for the year as a whole.

          The IFA in Berlin is officially launching on September 1 and will again present a wealth of innovations and novelties. There is no major trade fair for digital technologies in Europe, IFA Director Jens Heithecker said. This year, the trade fair will again provide plenty of space for young start-ups and innovators. The format IFA Next, which is to be a stage in Hall 26 researchers and developers, but also Amazon's language assistant Alexa and IBM, is a new development. In the TV sets, traditionally the hanger signs in the industry, the image quality with improved resolution of the purchase criteria is now among the customers in the first place, said Kamp. The larger screen follows. In addition, a high level of output was shown for high-quality TV sets. The increase in sales of 3.1 percent in the first half of the year was mainly due to the shutdown of the analogue signal in three federal states and the changeover of the terrestrial signal to the new standard DVB-T2. The business with set-top boxes, which is necessary for the reception of DVB-T2, rose by 255.3 percent. For the tenth time, household appliances, the so-called white goods, have their place at IFA. Today, we see that this expansion was an important and right decision, Kamp said. Since 2008 the segment occupies more and more space, the number of halls has grown from four to eleven. The number of exhibitors rose to three. Since then, electrical appliances and small appliances have benefited from the rapid innovation cycles in the process of digitizing the industry. In the first half of the year, the industry generated sales of over EUR 6.6 billion. The many new developments alone make it difficult to identify the trends this year, Heithecker said. However, ultra-flat TVs will also be included as well as cameras for 360-degree recordings, 3D printers, networked homes, drones as well as fitness bracelets and health care applications. The show under the Funkturm in Berlin is traditionally supplemented by an extensive entertainment program as well as opening speeches by prominent representatives of the technology and internet industry, such as Chengdong Yu von Huawei, Fitbit founder James Parker, and Microsoft's manager, mixed reality, speech control and artificial Intelligence. On the edge of the IFA from September 3 to 5, the Android developer conference Droidcon will also take place in the CityCube. More than 1,000 software developers and Android experts are expected to attend the conference. dpa

          
           

          
          
                
                    
          
            
                

                
        

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