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Advertising marketers – Goldbach works more profitably News

Wednesday, August 30th, 2017 | Economy

Sales of the advertising market rose by 0.8% to CHF 236 million in the reporting period. On a comparable basis, i. Adjusted for foreign currency effects and the task of the Digital Presences and Evenjo divisions in the second half of 2016, resulted in a growth of 2%.
EBITDA rose by 23% to 16.4 million, the corresponding margin improved to 6.9% from 5.7% in the previous year. For the shareholders, the bottom line was a 24% higher profit margin of 4.6 million CHF, as Goldbach wrote in a Wednesday.
As a result, the figures reported at the level of sales are below and in line with the estimates of the ZKB. The Zürcher Kantonsinstitut had forecast sales of 241.0 million, an EBITDA of 16.6 million and a profit margin of 4.4 million.
Marketing services again writes black
In the ad sales area of ​​the Ad Sales division in Switzerland, sales of CHF 210.7 million were down in the face of a difficult environment. EBITDA rose by 1.2% to 18.3 million. The Swiss TV business, which was operated by Goldbach, grew by + 1% and thus above the market thanks to a strong sales performance and a further expansion of the advertising stock.
In the strategic growth market in Germany, the break-even from the second half of 2016 could be justified. Sales of 5.3 million (+ 50%) led to a slightly negative EBITDA of 0.2 million after a loss of 1.3 million last year.
Back in the black figures, after the radical restructuring, the segment Marketing Services.
Building on the performance of the first semester and the intact outlook for the second half of the year, Goldbach is raising the forecast for EBITDA and Reingewinn in the full year. The management for EBITDA now expects an increase on the order of 10% instead of a rise in the single-digit percentage range. The profit is expected in the range of 10 to 12 million (previously: 9 to 11 million). Expectations for sales are confirmed by organic sales growth in the low single-digit percentage range.


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