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Adobe and Microsoft deepen strategic partnership

Thursday, September 7th, 2017 | Gadgets

Adobe and Microsoft are joining forces with Salesforce, IBM and Amazon's cloud subsidiary AWS. The two companies have announced today that they will continue to deepen their partnership in the cloud sector, which has existed since March. Adobe and Microsoft will in the future merge numerous offers for business customers.

          At the Adobe Summit, held annually in Las Vegas, the company, which had previously promised deep insight into the behavior of its customers with its Marketing Cloud, had blown a new, superior cloud into the industry in March: the Adobe Experience Cloud. It serves almost as a screen over the marketing, advertising and analytics cloud. And it runs on Microsoft's Azure Data Cloud, where companies can manage their websites, apps, and data. The two companies have now announced their deepening of their strategic partnership. As of today, "Adobe Sign", a cloud-based service for electronic signing of documents, is the preferred e-signature solution within Microsoft's portfolio. This includes, among others, MS Office 365 with 100 million monthly active business customers. On the other hand, Microsoft's new chat application and Slack competitor "Teams" are now the preferred chat app within Adobe Creative, Document and Experience Cloud. The first product integrations for business customers are to be available in the coming weeks, it says. Thus, for example, users should be able to electronically sign documents in MS Word, Powerpoint and Outlook with the help of Adobe Sign. By integrating Microsoft teams, the signed documents can then be sent comparatively easily within the colleagues circle. Digital marketing in focus Now every week intensified in HORIZONT Print! Interest? Then best to use our current test-read offer with digital marketing focus. Click here to order
The cooperation between the two tech giants makes sense, the two companies are still on the market with their well-known software applications such as Word and Photoshop. Together they wanted to reach hundreds of millions of customers. And even more: Adobe and Microsoft are currently exploring ways to increase their co-operation in the future field of artificial intelligence. The two partners want to position themselves by the partial merging of their cloud platforms above all against Amazon's cloud subsidiary AWS, SAP, IBM or Oracle , all of which have a large share of this business. For Amazon, AWS is now even the main driving force with sales of 4.1 billion US dollars in the past quarter. This represents an impressive 41 per cent year-on-year comparison. The high-profile business of IT services and computing services has long been a source of profit for the tech companies. The market is growing rapidly: In the fourth quarter of 2016, according to the market researchers of Canalys, the cloud market rose by almost half to 10.3 billion US dollars. Amazon stands at 33.8 percent market share, followed by Microsoft, Google and IBM.
    Image: Microsoft

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      Above all, the company Adobe, founded in 1982, was known as the "Photoshop" company until a few years ago. Since a radical restructuring almost ten years ago, the company has become a big player in marketing automation. In 2009, the company headquartered in San José, with the advent of the Adobe Marketing Cloud, has pushed the networking of all touch points with customers at a remarkable pace, analyzing them with ever-improving big-data tools and real-time technologies this year, Adobe launched the comprehensive Experience Cloud, which combines the existing Marketing Cloud with the new Advertising and Analytics Cloud offerings and Adobe Sensei's skills in machine learning and artificial intelligence. As Adobe announced at the March presentation, the new platform already manages around 3.5 billion US dollars of annual sales of over 1,000 customers worldwide, including Ford, Johnson & Johnson, L'Oréal, MGM and Kraft. ron





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